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The Three Step Cure for BAD CLIENTS...

Dear Colleague,

You're probably painfully aware of the BAD CLIENTS out there: Owners who want projects at less than your cost . . . GC's who play games with your final payment. You can't survive with clients like this.

But GOOD CLIENTS - the MONEY clients -- are still out there. The challenge is to get them calling YOU - rather than your competitors. You need an edge. Market to them via an informative, Google-friendly website.

But marketing costs money. So how do you break the vicious cycle of "No Marketing because No Money" and then "No Money because No Marketing"? By making no-cost/low-cost investments in your most powerful marketing asset - - YOUR OWN WEBSITE. Here are 3 steps you can take today:

1. Update Your Website. "Nothing to say," you say? How about telling us (and showing us) your latest Project, and sharing what you have learned? That is the kind of content that engages BOTH Google AND your ready, quality, qualified Visitor. And it costs NOTHING.
2. Link to your Website from Directories. Post listings in relevant online directories, linking into your website. These "backlinks" BOTH bring qualified Visitors from other websites AND show Google that your website is well-connected and worthy of top ranking. You can get started with our own Custom Building & Restoration Trades Directory, it costs NOTHING.
3. Promote Your Website with Social Media. Develop a Google+ Profile and post about your Projects with posts linked to your website. Your posts will produce referrals from BOTH Google+ AND from Google search and, best of all, it costs you NOTHING.

Execute and repeat. The best way to target the GOOD CLIENT, the MONEY CLIENT, is to address her/his concerns on your website in a Google compliant format and to promote your website on the web.

Best Wishes,

John M. Corbett, President
Corbett Research Group, Inc.
Florence, MA 01062