HOW TO DRAW MORE TRAFFIC TO YOUR WEBSITE BY PARTNERING WITH THE SEARCH ENGINES.   Here are some Don'ts and Do's for drawing more qualified traffic to your website. You know that you have a wonderful website, but do the Search Engines know it? When your potential Prospect searches for websites offering your unique product, are you among the chosen? Your carefully crafted online message won't close a sale if no one ever sees it. Qualified Visitors are truly the most indispensable element of a successful, productive website.

HOW TO GET WEB VISITORS TO PICK UP THE PHONE AND CALL.  Do they Visit, but never call? Better web design can produce more qualified leads. Here are some Don'ts and Do's for converting a Visitor to a Qualified Lead. The best web design is that which best converts web Visitors into ready leads. It is not always the prettiest.

PUT YOUR WEBSITE TO THE TEST.  You put a lot of work into your website, how can you make sure that your Qualified Ready Prospect will visit your website and read your carefully crafted message? To see how your home page measures up, test it using the 100 point checklist we use ourselves to evaluate client websites for relevance, transparency and Search Engine compliance.

LEVERAGE YOUR ADVANTAGE.  There is no longer any need to deal with bad clients unless you happen to like to. You and your ideal, superior client are now living just a desktop apart. When this perfect client wants to find you (even before knowing your service exists), he will use the search engine. If he doesn't find you, it is because you haven't let yourself be found. (This article first appeared in the Spring issue of Benchmarks, the quarterly alumni newsletter of the North Bennet Street School.)